Digital Marketing: A Cost-Effective Approach to Business Growth

Digital Marketing: A Cost-Effective Approach to Business Growth
Aug, 2 2023 Business and Marketing Rosalind Greene

The Evolution and Importance of Digital Marketing

Not too long ago, Sprite, my adorable rabbit, would get startled every time he saw his reflection in the phone screen as I surfed the internet. Nowadays, he just casually hops by and even gives the screen a curious nudge with his nose, almost as if he's gotten accustomed to this digital world too! Just like Sprite, businesses all around the globe have also adapted to this digital sphere in order to thrive in today's competitive market.

As each day passes, the realization that 'Digital Marketing isn't just a trend, it's a necessity!', becomes more evident. It wouldn't be an exaggeration to say that without digital marketing, your business is like that annoying pop-up ad everyone wants to instantly close - forgettable and ineffective. Not to undermine the traditional modes of marketing, but a harmonious marriage between the old school physical marketing and the modern digital marketing strategies can result in a very fruitful union.

The Power of SEO and SEM

The next time you sit down for a cuppa and open your internet browser, pay attention to how you manoeuvre through the endless labyrinth of information - chances are, you usually start with a keyword search. This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play as part of a business's digital marketing agenda. Both are integral parts of any successful online marketing strategy and are as pivotal as Salt 'N' Pepa were to 90s hip hop!

If the business world was Oz, SEO and SEM would be the mighty wizards! An understanding and utilization of SEO ensures that your business page appears in the organic or unpaid search results. This can greatly increase your brand visibility, driving more traffic to your website. SEM, on the other hand, is a paid advertising strategy which also increases brand visibility. It helps a business appear on the first page of search engine results, albeit in the paid listings space. Effectively combining SEM and SEO gives your business the optimal visibility it needs on search engine result pages.

Social Media – The Modern Colosseum

Remember when Regina George went off at Gretchen Wieners for trying to make 'fetch' happen? Just like Gretchen, every business dreams for their ideas to 'happen'. Well, if you ask me, social media is the modern-day Colosseum that can make or break the 'fetch' in your business. In simpler terms, if your business isn't on social media, you are leaving a huge portion of your potential audience margin untapped.

According to a report from the Pew Research Center, a staggering 72% of the public uses some type of social media, which, when translated into potential customers, equals a LOT of people! These platforms provide opportunities for businesses to connect with their audiences, establish a brand image, and engage with potential customers. It reflects the authenticity of your brand and gives customers a sneak peek of what it would be like to engage with you professionally.

Email Marketing – The Underrated Knight

Picture this – it's a random Tuesday, you're sipping your tea, scrolling through your inbox, and there it is - an attractive, personalized email from your favourite brand showcasing their latest collection. Feeling seen already, aren't you? That's the beauty of email marketing. Sure, being huddled up with Sprite perusing through my email might seem outdated to some, particularly with all these flashy new social media platforms, but truth be told, email marketing still holds a very firm place in a comprehensive digital marketing strategy.

Statistics from the Content Marketing Institute reveal that 91% of B2B marketers rank email as a top priority in content distribution, overtaking even social media! Essentially, email marketing helps sustain and nurture the relationships with your customers, keeping your brand fresh in their minds. A well-crafted email marketing campaign can prove to be an amazingly cost-effective way of boosting business growth and strengthening customer relationships.

Content Marketing – The King of Digital Marketing Realm

If there was an award for the 'Most Popular Kid in Digital Marketing School', Content Marketing would win it hands down! In this digital age, content isn't just king, it's the entire kingdom. In fact, even while writing this article, I am engaging in content marketing. Seems fun and easy, right? But don't be fooled. It involves a lot of brainstorming, planning, and definitely as much work as trying to get Sprite to follow a carrot-on-a-stick!

An effective content marketing strategy can help your business position itself as a thought leader, build trust among your audience, and create a loyal customer base. It encompasses blogs, videos, podcasts, graphics and more that add value to your customers' interactions with your brand. Moreover, a Content Marketing Institute study divulges that content marketing costs 62% less than traditional marketing and generates three times as many leads. Talk about a win-win situation!

In conclusion, we live in exciting times where digital marketing offers a plethora of options for businesses to grow and reach their maximum potential. Whether it's SEO, SEM, social media, email marketing, or content marketing, each strategy holds immense potential that can really boost your growth. But remember, the goal isn't to be good at digital marketing, the goal is to be good at business because of digital marketing. Cheers to that!