UK GDPR

Aug, 1 2023 Rosalind Greene

UK GDPR Compliance

Rideout Marketing Solutions is committed to respecting your data protection rights under the UK General Data Protection Regulation (UK GDPR). This page explains how we comply with your rights as a data subject and the measures we take to protect your personal data.

Scope and Applicability

This UK GDPR compliance page applies to all visitors to rideout-inc.com. While we do not collect personal data through user registration or databases, we may process limited personal data through automated means such as website analytics, server logs, and cookies for the purpose of improving user experience and site performance.

Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights:

  • Right of access – You may request confirmation of whether we hold your personal data and receive a copy of it.
  • Right to rectification – You may request correction of any inaccurate or incomplete personal data.
  • Right to erasure – You may request deletion of your personal data where there is no compelling reason for its continued processing.
  • Right to restrict processing – You may request that we limit how your data is used under certain conditions.
  • Right to data portability – You may request your data in a structured, commonly used, and machine-readable format.
  • Right to object – You may object to our processing of your data based on legitimate interests, including profiling.
  • Right to withdraw consent – Where processing is based on consent, you may withdraw it at any time.

How We Comply

Rideout Marketing Solutions complies with UK GDPR by:

  • Using only necessary cookies and analytics tools with prior consent where required.
  • Not storing personal data in identifiable databases or user accounts.
  • Retaining server logs and analytics data for a maximum of 12 months, after which it is anonymised or deleted.
  • Ensuring all third-party service providers (e.g., Google Analytics) are GDPR-compliant and have appropriate data processing agreements.

Data We Process

Any personal data we process is limited to:

  • IP addresses (anonymised where possible)
  • Browser type and device information
  • Pages visited and time spent on site
  • Cookie identifiers for analytics and functionality

This data is collected automatically and is not linked to any individually identifiable information unless voluntarily provided via our contact form.

Legal Basis for Processing

Our processing of personal data is based on legitimate interest under Article 6(1)(f) of the UK GDPR, specifically to:

  • Improve website functionality and user experience
  • Understand audience behaviour to deliver relevant content
  • Ensure website security and performance

We balance this interest against your rights and freedoms, and we do not process data for direct marketing or profiling without explicit consent.

How to Exercise Your Rights

To exercise any of your rights under UK GDPR, please contact us at the email address below. Include:

  1. Your full name
  2. A clear description of the right you wish to exercise
  3. Any relevant details (e.g., IP address, date of visit, if known)

We will respond without undue delay and within one month of receiving your request.

Response Timeframes

We are required by UK GDPR to respond to your request within one month. In complex cases, we may extend this by two further months and will inform you of the delay and reasons within one month of receiving your request.

No Discrimination Policy

We will not deny you services, charge you different prices, or provide a different level of service because you have exercised your rights under UK GDPR.

Updates and Changes

We may update this page periodically to reflect changes in law or our practices. Any material changes will be posted here with an updated effective date.

Contact Information

If you have any questions about your rights under UK GDPR, or wish to exercise them, please contact our Data Protection Officer:

Rosalind Greene
Email: [email protected]
Address: 10 Adelaide Terrace, East Perth WA 6004, Australia

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection: ico.org.uk.