Isabella here, your trusty guide in this magnanimous maze of online marketing. My journey traverses through the trails and tribulations of wrangling the nebulous beast we call 'online marketing.' Don't worry, it doesn’t bite, I promise! Well, not unless you fail to feed it or point it in the right direction! Having hiked down this trail several times, I'm here to share some funny, enlightening, and slightly perplexing tales, as well as a guide to building your business using online marketing.
The first step into the wild wilderness of the interwebs is understanding, and therein lies our first pitfall. A common yet perplexing fact that many overlook, is that the online marketing landscape is, dare I say it, 'not flat' but rather as varied as the peaks and valleys of the Andes. From the lofty peaks of search engine optimisation (SEO) to the deep gorges of social media marketing, and trust me, every peak and every trough matters! So where does one begin? Understand your audience, my friend! Who are you selling to? Where do they loiter online? Start solving these riddles and you'll start mapping out your direction. Research your audience using tools like Google Analytics, SEMrush, and BuzzSumo, and turn your compass towards where your audience sleeps, eats, and recreates online. Now that's called smart marketing!
I know, SEO can appear like some magic trick reserved for cloaked internet wizards. However, it's a lot like a friendly domesticated dragon, a bit frightening at first glance but oh-so helpful when harnessed. Simply put, SEO is about making your business visible on search engine results. Why is it essential, you ask? Just fun trivia about 93% of online experiences begin with a search engine. Convinced yet? Now, what matters in SEO are keywords, quality backlinks, and topical relevance. Think of keywords as the 'Open Sesame' of the online marketplace. They guide visitors, like footprints in the snow, directly to your door. Quality backlinks, on the other hand, are like the hearty recommendations from your peers, the more you have, the better your reputation. Lastly, focusing on topical relevance means your site doesn't just throw around bling (keywords) aimlessly, but rather, it should provide comprehensive, relevant information that users find valuable. And when users find value, so does Google!
Moving from the peaks of SEO to the humane valleys of social media marketing, we enter a domain where human connection takes centre stage. A fun fact, around 3.6 billion people use social media worldwide, presenting a humongous opportunity! Now, social media isn't just Insta-glam and tweetopolis. It's a mixed palette, catering to every conceivable niche. Businesses big and small, alike, can benefit from its magic. Your goal is to engage with your audience, build relationships, and foster trust. Just remember, authenticity is your golden key here!
Funny story, I once had a jewellery business that was plateauing. Can you imagine the perplexity? Who doesn't love sparkles! That's when I fell head over heels into the social media rabbit hole, starting with Instagram and the sheer burstiness of Pinterest. After trial and error, and countless cups of tea, I began to understand it all - the bizarre hashtags, clever captions, and the fine art of engagement. I focused on showcasing my personality and the story behind each piece. Promptly, my followers multiplied, and my sales followed suit. And voila, I was no longer a complex maths problem, I was a rising star! Social media facilitated me to take my brand across the globe, it indeed is a magic carpet ride!
Now comes my favourite element of the online marketing landscape. It's a little like standing on the precipice of an unexplored waterfall - a tad terrifying, but the view is breathtaking. Drumroll please, enter video and influencer marketing! Here, content is king, and engagement, its queen. You'll need creativity, authenticity, and a dash of courage. Through video marketing, you can transform static, boring data into attention-grabbing stories. Whether it's explainer videos, product demos, or live broadcasts, videos can significantly boost your visibility, and consequently, your bottom line. A gripping fact is, videos are projected to command more than 80% of all web traffic by 2021!
Parallelly, influencer marketing uses endorsements and product mentions from folks with a dedicated and engaged social following. Influencers can be celebrities, but often they are Instagram or YouTube personalities with a large and committed niche audience. It's like getting Superman himself to endorse your kryptonite! Through collaborations, giveaways, or sponsored content, influencers can give your brand a huge reach, driving traffic and sales like nothing else.
Before we wrap up this hike, it's important to understand that online marketing can indeed induce a bit of a head-spin. It can be wild, unpredictable, and yes, filled with so much jargon that you'd wish you took that summer coding camp back in the days. But I assure you, once you tame it, it's quite the gentle giant, carrying your business on its back into the sunrise of success. So don your adventure cap and step into the fascinating world of online marketing. Remember, the only way forward is through!